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11/26/07
Northwest Research Group, a market research and consulting firm in Boise with a Seattle office, has been acquired by Opinion Research.
“The company has an established management team that provides the strategic leadership necessary to help us expand our market research business,” said Vin Gupta, CEO of infoUSA, which owns Opinion Research.
“Our goal is to continue to build the infoUSA business in response to growing client demand for more integrated and global market research services.”
Northwest Research Group provides customer-based research in the business-to-business, business-to-consumer and public sectors and has built a national presence in the transportation, health care and IT industries.
Rebecca Elmore-Yalch, CEO of Northwest Research Group, will stay with the company. She will report to Jeff Resnick, president of Opinion Research U.S. and will join the senior leadership team.
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